~Generating New Ideas--- A System

Generating New Ideas--- A System

Einstein believed that every new idea is some addition or modification to something that already exists.

So how do you generate new ideas?

You take an old subject, idea or problem and manipulate or change it into something else.

There are nine principle ways you can manipulate a subject.

These are arranged into the SCAMPER System.

You isolate the subject you want to think about and ask the SCAMPER questions to see what new ideas and thoughts emerge.

Think about any subject from improving the paperclip to reorganizing your corporation.

You'll find that ideas start popping up almost involuntarily, as you ask if you can:

S = Substitute something?

C = Combine your subject with something else?

A = Adapt something to your subject?

M = Magnify or modify-add to it or change it in some fashion?

P = Put it to some other use?

E = Eliminate something from it?

R = Rearrange or reverse it?


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Here’s to success. Sincerely Bill Simmon